Heart of the Helderberg is a project aimed at improving tourism in the Helderberg area. It was founded by local hotels, estates, and wine farms that work together to promote local leisure activities, uplift one another, and support nature conservation work and non-profit organisations in the area.
The website operates as a hub to showcase the Helderberg and promote the founding members. The website has a drop-down ribbon listing the members and a page dedicated to each member separately. Heart of the Helderberg is a passion project for its members and, as such, I gave the website a homey feel and steered away from a corporate atmosphere. Every page has a handwritten quote that communicates the project’s vision of inclusivity and mutual support.
As the main aim of the Heart of the Helderberg project is to spread awareness of the beauty of the Helderberg area and what it has to offer, the website has a Gallery tab dedicated to exhibiting photos of the lovely local estates and nature views and another tab categorising the variety of offerings. This website is ideal for anyone organising a trip to the Winelands to plan the Helderberg-specific section of their trip.